Haribo Goldbears
This strategy campaign was created to address the falling market share of Haribo in the U.S. gummy candy market through a brand revitalization. For this assignment we were specifically asked to target a teen audience.
Home Depot Garden Center
A brand experience marketing campaign designed to increase engagement with Home Depot’s Garden Center and expand its target audience.
Blue Diamond Almonds
For commodities, the only differentiation a brand can have is its marketing. For this campaign, we rebuilt Blue Diamond to be built around a consumer subculture: fencers.
