Hey, I’m Molly
Gale.
I went to a hippie preschool where we poked dead birds with sticks, so I’m all in on learning about cultures, trends, and audiences without judgment.
Speaking Your Language
I went into college with the plan of minoring in French because I loved learning languages and exploring the relationships between them. While I dropped the minor, that love of language has evolved into learning to speak to people in their language— through their culture.
I also understand that language isn’t just important when talking to a consumer— I now have a minor in business, so I can speak numbers. I know that proof is important, and although advertising and marketing are both an art and a science, what business people need are the facts. I know how to tailor campaigns to hit both business and communications objectives, without sacrificing one for the other.
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Project Management
With knowledge of Agile, project charters, and Microsoft Project, I am always on-schedule.
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5+ Years of People Experience
I’ve worked in events, recruiting, and fast food, so I know how to deal with people when they’re happy and when they’re hangry.
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Ethics-Driven
Advertising and marketing come with the power to change other people’s behavior. I want to make sure I’m changing them for the better.
Case Studies
Haribo Gummy Bears
Candy
An ad campaign designed to revitalize a classic but fading competitor in the gummy candy market. This was completed as coursework at Boston University.
Home Depot
Home Improvement Stores
An experience marketing campaign designed to drive interest and engagement with Home Depot’s Garden Center in response to stagnant sales. This was completed as coursework at Boston University.
Blue Diamond Nuts
Snacks
A campaign strategy designed to give Blue Diamond a broader brand purpose by connecting them with the fencing subculture. This was completed as coursework at Boston University.